Final Project: Brochure Spreads

 I chose to do my brochure on the benefits of eating organic foods. I chose this because I am familiar with the organic food market and I felt the content would be easy for me. I wanted to focus moreso on the aesthetic principle of the brochure. I felt that to promote a natural product the color scheme should give a sense of nature. I used something that I liked that I found in kuler. The alignment of the text in a lot of places is jagged, I did this to add interest to the text and to separate different ideas. I used only three texts; one decorative, one serif and one sans serif. I wanted
                                                                               to provide a variety of contrast so I also used
                                                                                     varying thicknesses of those same texts.

Project 2 Logo Revisions

Project 2 Logos and Brand Overview

Blog Entry 13: Research Sketches

The business I am representing is Flora Salon and Spa.  I created several variations of a logo with variety, yet with a common theme. I thought that I could best represent the business by incorporating the flower idea into all of the images. Some are more direct and others are a little less obvious, but all have the flower incorporated into them in some way. I wanted to represent a salon because it is out of my comfort zone and will give me the opportunity to develop a design idea for something I'm not necessarily familiar with in my own life. It will challenge me to see from the perspective of individuals that are different from I, and allow me to push myself.

Blog Entry 10: The Non-Designer's Design Book: Alignment

 This is Buddy Wakefield's homepage on his website. It makes great usage of alignment by having his name in bold and center, while the picture below is also center. This creates unity between his name and his image. There is a left-flush type (separated by a line) that shows different area of the website and creates a clean, organized look.

 This is the website of Mario Sanchez Nevado, and it uses a left-flush type as well as center type clear to the top of the page. This is to leave open space for a preview of some of his work, which is on a slideshow that cannot be seen in this screenshot.

 When I ran out of places to look on the web for examples of good alignment, I went o facebook. A friend of mine, James K. Hamilton, is a graphic designer--graduated from Rio Grande and studying now in Athens. This is something that he did. I think it has an interesting use of alignment and unity. The heading is obvious, and the "Rock" is left-flush while the "Ensemble" is centered, so the piece is enticing.

This is also something I found through James, though I'm not sure if he is the one who created it. The heading is obvious and interesting, while the "when, where and why" are aligned with each other and the information is aligned together as well.

 This is something I found on Alex Pardee's website. He is and artist I have had interest in since I was in high school There is unity in the piece, the Zero Friends Forever is separated from the background pieces. The background piece aren't necessarily aligned with each other but that draws focus to the main part of the piece.

 This is an ad for a concert that a band I know (personally) played in. I feel that it doesn't make very good use of alignment, and it looks rather messy.

This is just a business cared that doesn't make very good use of alignment either, everything is scattered and nothing (expect the hubze:simplifying social.) is very unified.

Blog Entry 9: Pen Tool Assignment

Blog Entry 8: Proximity

The above screenshot is of a website about the Winchester House in California. It groups history of the house separately from the history of it's owner. It also has a place where a person can buy tickets to go see the house. They are grouped using a picture and small text below.

The above Facebook event is advertising a trip to Halloweekends at Cedar Point that is happening through Bluffton University. The date and description are grouped separately from one another. Those who are going appear under a bold heading to the left.

On TheOnion news website, there are several headlines in bold print grouped with and image and a brief preview of the article.

 This is a website that sells chef knives. There is one main picture, and the "Featured Product" is grouped apart from that main picture. It is in a bright blue color to make it stand out.

This is a poster advertising a previous City and Colour concert. The majority of the top part of the image is devoted to the image of City and Colour, with the band name being bold and in interesting font. Directly above that is "Foundation Presents" in a small but all caps print. Below is "plus guest" in small print, but it is the same color as "City and Colour" which indicates it belongs with the band name and "Foundation Presents" is a separate entitiy.  The rest of the information that is needed is grouped at the bottom of the poster and set on a blue background so it is easier to read. The address is the same font/color/bold as the location "The Plaza Theatre."