I chose to do my brochure on the benefits of eating organic foods. I chose this because I am familiar with the organic food market and I felt the content would be easy for me. I wanted to focus moreso on the aesthetic principle of the brochure. I felt that to promote a natural product the color scheme should give a sense of nature. I used something that I liked that I found in kuler. The alignment of the text in a lot of places is jagged, I did this to add interest to the text and to separate different ideas. I used only three texts; one decorative, one serif and one sans serif. I wanted

to provide a variety of contrast so I also used
varying thicknesses of those same texts.